Unlock the psychological triggers that make readers act
We have actually heard or checked out how changing one word in a duplicate increased conversions. And typically asked yourself if we might use them or simply brushed it aside calling it luck.
Earlier when I created duplicate, I had a thesaurus open in a tab to lookup alternating words that sounded much better or hit the best nerve. Now there are numerous AI options we can use to play with words.
As Gary Halbert when famously and truly stated– Words carry weight. Words do bring their share of weight, if not more.
After around five years of creating sales emails, newsletters, articles, internet site copy and case studies for a variety of services, I made a checklist of emotional triggers I can make use of for different target markets. And the leading words that choose each trigger that I could nearly swipe them at a look.
Emotional triggers You can Pull to Tweak Your Customer’s Mind
Joy and Ambition
Pleasure and desire both paint a vibrant photo of a preferable future state or activates a state hope or of complete satisfaction.
Most of us are deeply driven to find happiness, praise and fulfilment and naturally inclined …